I am going on a diet of strictly chicken nuggets and crushed yam.
Before you ask me if I want to drop from the size of a comma to a full stop, let me clarify.
It seems that it is the meal of champions.
After much cursory searching of the Web, I've discovered that this was the only meal that could satisfy the appetite of Beijing Olympics 2008 100-metre gold medalist, Jamaican Usain Bolt.
Don't get it twisted. The last thing I will ever try out for is a sprint. I was never quick on the track so I kept myself busy with the field events - Discus, Javelin and occasionally, for entertainment, the Shot Put.
Watching the Olympics is a family tradition and so it was quite entertaining for me to watch the race with my husband, Martin, and our son, Nathan.
Trying to get my two-year-old to say Usain Bolt was even more sport and I wonder if he will even remember that moment when mommy and daddy were "freaking out" at the way how Bolt crushed the field, beating his chest astride while the others scrambled for second and third place - then he w off to dine on some crush yam and nuggets!
No thanks to the Chef de Mission of the Jamaican team however, who, I just learned, is not the chef of the mission to the games but is in fact the overall leader of the contingent. Read the official description here... it has nothing to do with being able to cook!
So here is my free intellectual property to Kentucky, Chefette, Big John's, Cafe Blue and all the other top fast food restaurants in Barbados.
I could see it on the billboards to the drive through now.
KFC could replace their often bland cream potato with the crush yam and start selling nuggets. For just $11.11 they could fill the bellies of the truly hungry and eat away at the shares that Chefette, their arch rival, now holds in the nuggets area.
Or vice versa, Chefette can make the yams a part of their chicken barn and borrow some nuggets from the regular menu.
The thing is you have to be fair and give Bolt some endorsement money, put his photo on the billboard (no offense Colonel) and put him in some ads doing that Sesame Street dance he did after he won.
They would make millions!
In my previous post on intellectual property I promised not to give away any more ideas but trust me, this is me being greedy.
I'll throw in a tag line too: crushed yam and nuggets, the real fast food!
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4 comments:
Christal,
You are too funny. I like the idea for KFC.
It would really add something new to their campaigns. Usain is new, a star, great athlete and hero to some. If we could align his talent with thee nuggets and yam KFC or even Cheffette would get somewhere.
If KFC could align their efforts along this line, perhaps they would be able to change their reputation in Barbados for selling "greasy, salty chicken". They need to step their game up. I dislike Kentucky. They need healthier foods.
This would be similar to what McDonalds did when they used Venus & Serena Williams to promote their helathy eating campaigns.
Thanks for your comment Vicki.
Let's hope more people will post (or petition) in agreement so that we can get some real Caribbean food at these restaurants rather than wholesale importing these greasy menu options from the States.
On the topic of endorsements, I found this great article on Venus and Serena (no last name necessary) that may be interesting.
Thanks for bringing that to my attention.
Who knows, maybe we can drop the Usain (sounds like the Middle East) and just use the Bolt e.g. the Bolt Breakfast or the Breakfast on the Bolt lol.
The rest, as they say, is gravy!
Sorry, here is the link - http://www.buzzle.com/editorials/1-8-2005-63904.asp
Here we go again.
http://adage.com/article?article_id=132757
Michael Phelps, the 2008 Olympics swimming champion has signed with Subway.
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