PR Vs. Journalism reads like a proverbial boxing match. In the left corner is MM - muscular media, providing upper-cuts of coverage on topical issues and matters of community and national interest. Fighting for justice, though capable of being cloaked in the agendas of the ringleader, MM is the hallmark of any mature entity.
In the right corner, weighing in at 200 lbs (if you add in the blinged out trenchcoat, gucci bag and shades with matching boxer boots and bells) is Penny the PR Princess. Often seen as the gofer of the marketer on the one hand, and the flashy side of journalism on the other, she is bursting with passion to clear her reputation, image and impact on the audience's perception.
This match takes place in real life every day as PR and journalism professionals attempt to work together for their common good while pleasing clients and editors under the scrutiny and judgment of almighty Joe Public.
The question is how do YOU believe this match should end?
As a bloody KO and or can they hold hands and share the championship belt?
Stay tuned for more as IABC Barbados plans our next event!
Admission to this match will be discounted for IABC members. Visit www.iabc.com/join today to secure your passport to career development with IABC Barbados.
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