New to New Media?

I am happy that the masses have finally gotten on the new media band wagon. The more media releases or forwards I come across the more the message is intensifying from one of 'get curious' to 'get involved or get left behind'.

Everywhere you go you are hearing about how social media is changing the way people do business.

My one piece of advice is that you better get in there and listen and participate for a while before you start being a manufacturer of content.

There is certain etiquette involved. It is a less formal environment. Show your human side! Cut out the corporate crap talk.

It is all about the art of anti-marketing marketing! People are no longer duped (if they ever were) by the gobbledygook of spin, highfalutin jargon and overt attempts to get them to buy.

You have to appeal to their personal interests and they won't show you theirs unless you show them yours!

Further Reading

Marketing Principles and Philosophy of Anti-Marketing

Follow this blog for regular updates on Lyrical Lava's perspectives on marketing and public relations in Barbados.