SO SOCIAL!

Imagine I was just posting on Facebook about how much my little one makes me laugh. At three years old he has an amazing vocabulary! Last night he told me he needed "one money for a poppy". I know he does these things all the time but they never cease to amaze and amuse me at how fast he is growing. I remember before he was born I wondered what his voice would sound like. Now I try to imagine how he will look as an adult. Scary, I know! They do grow up quickly.

What was interesting is that an old school mate messaged me shortly after to let me know she was starting a kids' store at home and that when I was ready to shop for my son I should swing by. Well how about that?! Through social media, I could broadcast my love for my son and this lady was careful to leverage the chance to promote her business selling children's attire. Traditional media is so dead!

This is the future people. No more buying all those expensive spots to speak to the entire country when your target audience is ripe for the picking. The thing about social media is that many companies still don't get it and I am afraid that many won't survive in the next few years.

Was I offended by her pitch you might be wondering. The answer is no. She and I have rapport dating back years! Of course I was happy to hear that she was pursuing entrepreneurship. I'm proud of her and will support her business when I can. On the contrary, traditional advertisers, don't take the time to know you sometimes but they walk up to you in the proverbial cocktail party and start spewing off about their benefits. Rapport is the new currency and those who get it will get the real cash as long as they stay persistent, tasteful and fun.